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Author: Subject: HONDA DIESEL ENGINE TV ADVERT
colibriman

posted on 3/10/04 at 06:42 PM Reply With Quote
HONDA DIESEL ENGINE TV ADVERT

HEY FOLKS!

Have any of you seen the new advert for the Honda diesel.....Maybe I'm losing the plot but I think its awesome....!





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gazza285

posted on 3/10/04 at 06:44 PM Reply With Quote
I've seen it. I don't like it because my Transporter engine smokes like a bastard and the advert reminds me of the fact.
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colibriman

posted on 3/10/04 at 06:46 PM Reply With Quote
My Xantia is a bit like that too.....but hell I LIKE that ad...!





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GeoffT

posted on 3/10/04 at 06:47 PM Reply With Quote
Certainly different...!

It's job, I suppose, is to grab your attention, so it looks like it works.......






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colibriman

posted on 3/10/04 at 06:52 PM Reply With Quote
........yep...someone has done their job well....!





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Peteff

posted on 3/10/04 at 07:18 PM Reply With Quote
It's a bit surreal, yellow submariney

but the tune's catchy, how long does it last, it seems to be on for ages. It's different to their spare parts one where the tyre rolls uphill and the wipers walk but I liked that one as well





yours, Pete

I went into the RSPCA office the other day. It was so small you could hardly swing a cat in there.

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greggors84

posted on 3/10/04 at 07:27 PM Reply With Quote
I like their last few adverts, i guess their all about their new slogan, the power of dreams.

Better marketing than just showing off their latest models i think.





Chris

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andyps

posted on 3/10/04 at 08:14 PM Reply With Quote
Best advert I have seen since, ......cog! The Honda Accord advert refered to by Peteff.

Might even have to buy a Honda one of these days!





Andy

An expert is someone who knows more and more about less and less

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phelpsa

posted on 3/10/04 at 09:10 PM Reply With Quote
Did any of you happen to see it in a break in Scrapheap Challenge?

Adam






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colibriman

posted on 3/10/04 at 09:11 PM Reply With Quote
.....spot on Adam!





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TPG

posted on 3/10/04 at 09:33 PM Reply With Quote
quote:
Originally posted by colibriman
HEY FOLKS!

Have any of you seen the new advert for the Honda diesel.....Maybe I'm losing the plot but I think its awesome....! [/quote ]Spending to much time in Yorkshire Colin





..Which was nice..

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colibriman

posted on 3/10/04 at 09:38 PM Reply With Quote
quote:

Spending to much time in Yorkshire Colin




Hi Richard..

hmmmm.....exactly...

Is that what happened to you?









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TPG

posted on 3/10/04 at 09:40 PM Reply With Quote
Yep yep.A wibble..............





..Which was nice..

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greggors84

posted on 3/10/04 at 09:43 PM Reply With Quote
Seen it quite a bit on telly, its on the honda.co.uk home page too.

When cog was on tv you could get the dvd on the website free. There is loads of stuff on the making of the ad, which is really intresting. Also has the original Sugar Hill Gang 'Rappers Delight@ video, which is the song off the ad.





Chris

The Magnificent 7!

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colibriman

posted on 3/10/04 at 09:47 PM Reply With Quote
Tonight was the first I've seen it.....I don't watch much TV though..

Cog was pretty cool too....must have taken ages to setup





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stephen_gusterson

posted on 3/10/04 at 10:44 PM Reply With Quote
ive seen it just the once - on sky i think.

it was pretty neat.

diesels

you know they make sense.



atb

steve






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mangogrooveworkshop

posted on 4/10/04 at 12:04 PM Reply With Quote
Looks a good ad done in FLASH.
Makes a differance for car ads






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Jasper

posted on 4/10/04 at 12:06 PM Reply With Quote
Great ad - gonna hit my Red Button next time I see it on Sky.......

Honda are a very cool company ........ make great engines too..... already started to save for my S2000 engine for the next car

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stephen_gusterson

posted on 4/10/04 at 12:10 PM Reply With Quote
http://www.honda.co.uk

its on the front page






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David Jenkins

posted on 4/10/04 at 12:22 PM Reply With Quote
Very clever - bit of "Sgt. Pepper's" about it!

DJ






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andyps

posted on 6/10/04 at 01:22 PM Reply With Quote
Got my DVD copy of the ad from Honda this morning. Not watched it yet to see what is on there but it says about the making of it similar to the one they sent out for cog.

Great service that from them - I sent an email on Sunday afternoon, acknowledged on Monday, DVD on the doormat on Wednesday.

I teach marketing (amongst other things) so always useful to have things like that to fill in during lessons.





Andy

An expert is someone who knows more and more about less and less

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Noodle

posted on 6/10/04 at 01:49 PM Reply With Quote
quote:
Originally posted by David Jenkins
Very clever - bit of "Sgt. Pepper's" about it!

DJ


I'd say "Yellow Submarine" myself....

Cheers,

Neil.





Your sort make me sick

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stephen_gusterson

posted on 6/10/04 at 02:24 PM Reply With Quote
Marketing....

Have you read the autobiography of murray walker? His 'real job' was a advertising exec. Untill the last 12 or so years of his commentating career, he had the week job, and commentating at the w/e.

anyways. One of the jobs he was given was to create a bird seed advert. Trill had 90% of the market and wanted to increase sales. This was thought a tad difficult.

So, his team set out thinking up ideas.

They came up with a slogan.

'A lonely budgie is a sad budgie'. By stimulating the market for budgies, they automatically sold more bird seed.

atb

steve






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andyps

posted on 6/10/04 at 09:51 PM Reply With Quote
quote:
Originally posted by stephen_gusterson
Marketing....

Have you read the autobiography of murray walker? His 'real job' was a advertising exec. Untill the last 12 or so years of his commentating career, he had the week job, and commentating at the w/e.

anyways. One of the jobs he was given was to create a bird seed advert. Trill had 90% of the market and wanted to increase sales. This was thought a tad difficult.

So, his team set out thinking up ideas.

They came up with a slogan.

'A lonely budgie is a sad budgie'. By stimulating the market for budgies, they automatically sold more bird seed.

atb

steve


I have read the book and I have quoted that example to students a few times!

Watched the DVD Honda sent me tonight. It is quite interesting as a history of Hondas recent adverts - and it gives me a good chunk of a lesson next week





Andy

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