BKLOCO
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 posted on 28/2/06 at 02:15 PM |
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Brand Loyalty
Is anyone else as intrigued by the psychology of brand loyalty as I am.
see THIS thread and many others like it.
I find it fascinating that people defend brand names with such blind loyalty.
I don't understand
Please any barrack room psychologists on here care to explain?
We've got enough barrack room lawyers so we must have some psychologists.
.
Experience is what you get when you don't get what you want!!! 
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smart51
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| posted on 28/2/06 at 02:27 PM |
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People have chosen to buy (or build) something that has cost them time and money. They are identified with the choice they have made. Their chosen
product is the best or they have made the wrong choice and clearly they are not wrong.
I bought an MNR 'cos all the others were rubish, wern't they?
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akumabito
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| posted on 28/2/06 at 02:29 PM |
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Ooooohhhh, there are some very nice theories on that actually. See, the way branding works these days is that a company wants to display a certain
image that fits with the lifestyle of their intended customer. Now the customer on the other hand is looking for products that they can use to show
their lifestyle to others. They see the product as advertisements for who they are as a person, hence the brand loyalty, and the defensive behaviour
when 'their' brand is challenged in any way. (subconsiously it is seen as an attack on their lifestyle or personality)
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donut
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| posted on 28/2/06 at 02:30 PM |
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I only have brand loyalty because i have an MK and help run the club. My 1st MK was bought due to doing the wrong thing and NOT looking at any other
company. But i was happy with MK and the car but being a complete knob i sold it in the winter after it was built. (don't ask!)
My 2nd was due to an offer i couldn't refuse and it just happened to be an MK. Had it of been a GTS or Luego or anything similar than i'm
pretty sure i would have bought it because it was a good deal. I was looking at other manufacturers before my car came up and at the end of the day MK
were still on my list of possibles along with Luego, GTS, Raw Striker and Stuart Taylor. I don't know who i would have gone with but the
decision would have been made on recomendation mostly i guess.
My wifes family are mad on VW's and will not buy anything else so there is brand loyalty in many things that people buy. Each to there own and
all that.
What you would buy if money was no object is something very different and the layalty would most certainly change i guess.
Andy
When I die, I want to go peacefully like my Grandfather did, in his sleep -- not screaming, like the passengers in his car.
http://www.flickr.com/photos/andywest1/
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BKLOCO
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| posted on 28/2/06 at 02:41 PM |
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I'm kinda talking more generally here than just clubman style cars.
I don't understand why for example some of my work colleagues will only buy Sony electronic products... Nike trainers... the list goes on.
Most of the people I am talking about are intelligent people with a wealth of life experience. (old farts) You would nthink that they would be more
capable of making informed choices.
I’m not excluding myself from this as a few years ago I found that I had so many Virgin products that I should have owned a share in the company!
I do find the whole subject fascinating though.
Experience is what you get when you don't get what you want!!!
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nick205
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| posted on 28/2/06 at 02:44 PM |
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Spot on with the money side of things Donut  peoples loyalties would soon change if they came into money
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donut
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| posted on 28/2/06 at 03:30 PM |
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What i want to know is at what age do you become an Old Fart? I would like to point out that i'm 40 and consider myself an Old Fart in training
but not yet qualified! (others may disagree !!)
Andy
When I die, I want to go peacefully like my Grandfather did, in his sleep -- not screaming, like the passengers in his car.
http://www.flickr.com/photos/andywest1/
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nick205
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| posted on 28/2/06 at 03:42 PM |
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Having reached the age of 32 today what concern's me more is whether you get to a certain age and farts are no longer a huge source of
amusment?
What also worrried me was that I had to work out how old I was as I really couldn't remember if I was 30 or 31 
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JoelP
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| posted on 28/2/06 at 03:51 PM |
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as i just said on the other thread, if you like a product you are more likely to stick with the one company. Eg, i'll use r888s in future even
though ive not tried any of their competitors, because they work. Same for mintex pads etc. Same with my local garage, or using the same supermarket
etc.
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BKLOCO
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| posted on 28/2/06 at 04:01 PM |
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Well at 53 I'm definitely a fully paid up old fart.
I reckon I became one at about 45ish. It's difficult to put an exact age on it. It's about the same time that you realise that when you
want a Sh1t you definitely WANT a Sh1t and waiting more than about 5 minutes isn't an option.
You also start thinking that Victor Meldrew actually has a point.
You also start to find the antiques road show more interesting than working on in the garage.
Experience is what you get when you don't get what you want!!!
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donut
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| posted on 28/2/06 at 04:07 PM |
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quote:
It's about the same time that you realise that when you want a Sh1t you definitely WANT a Sh1t and waiting more than about 5 minutes isn't
an option.
I thought that was just women??
quote:
You also start thinking that Victor Meldrew actually has a point.
quote:
You also start to find the antiques road show more interesting than working on in the garage
I can identify with that 
Andy
When I die, I want to go peacefully like my Grandfather did, in his sleep -- not screaming, like the passengers in his car.
http://www.flickr.com/photos/andywest1/
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fesycresy
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| posted on 28/2/06 at 04:10 PM |
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I'm 35 in April and I reckon I'm going downhill.
Could only manage to service the missus 4 times last night. What's going on ?
My farts are improving though, and yes they are still a great source of amusement to me. By all accounts I raise my arse in bed to make them sound
louder and I'm fast asleep. Superb.
By the way anyone want to buy the Ultimate Kit Car DVD ?
[Edited on 28/2/06 by fesycresy]
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The sooner you fall behind, the more time you'll have to catch up.
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David Jenkins
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| posted on 28/2/06 at 04:39 PM |
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Farts are always funny, at any age (but see below! )
I liked the 3 things Billy Connelly said about growing old:
1. Never miss an opportunity for a leak.
2. If you get an erection, use it - even if you're on your own.
3. Never trust a fart.
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jos
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| posted on 28/2/06 at 04:47 PM |
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I doubt whether my kitcar brand loyalty would change if i came into money as when I was researching which manufacturer to go with I could only fit
into 2.
MAC#1 & Birkin I think.
Not comfy in MK, Tiger, Westfield, Caterham, Luego, Quantum (too big) and all the others at the various stafford shows Ive been too.
If I did come into money what would probably happen is my brand loyalty would remain but an extreemly tight brief would be produced to see how
powereful and light they can go.
For every BHP per tonne over 600 you get I'll pay an additional £1k for example.
[Edited on 28/2/06 by jos]
.: Motorsport / motor racing circuit / track wall art Apex Traxs :.
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BKLOCO
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| posted on 28/2/06 at 04:47 PM |
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Absolutely.
I still think it's hilarious to lie in bed spit in the air and when the misses dives under the covers ...fart.
Can't understand why she doesn't find it funny....
Experience is what you get when you don't get what you want!!!
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SALAD
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| posted on 28/2/06 at 05:26 PM |
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It's all about perceptions, when there is no real difference between brands or when the choice is not really important to a person, it takes
much less than full consensus to influence their judgement. People will go with what they think is the majority of what other people perceive the
popular view to be.
Advertising makes the brand appear popular. It influences its perceived popularity. The more a brand is advertised, the more popular and familiar it
is perceived to be.
We are all governed by our perceptions of what we think we know, not necessarily what is. If consumers think they know enough about a certain product
category, they are not motivated to look for new information.
Another factor is that often consumers base their decisions to purchase a brand on third party perceptions; a concept that could be defined as a
universal truth, that everybody knows that brand 'X' is best.
I won't go on!, I did my dissertation on consumer perceptions and brands etc.
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Confused but excited.
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| posted on 28/2/06 at 05:32 PM |
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I think I became an old fart when I realised how stupid it was to pay through the nose for trainers that only cost three quid to make. And pay silly
money for casual clothes with the same price/value ratio, including the privilege of advertising the products without being paid for it.
I can no longer understand why society thinks it's cool to pay to have 'Nike' emblazoned across your chest but not to wear a
sandwich board for payment.
Mind you. a lot of things confuse me these days, hence the handle.
As for brand loyalty; if it does what it says on the tin and represents value for money, why not stick with it/recommend it?
Tell them about the bent treacle edges!
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flak monkey
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| posted on 28/2/06 at 05:34 PM |
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A great example of brand 'loyalty' is the number of people with IPods. They are really tacky and horribly made, but everyone appears to be
happy to pay over the odds for them... I got a sony mp3 player with an ali/mag casing and 2Gb more HDD space than the equivalent IPod that was another
£50!
A lot of brand loyalty is 'corrupted' by what fashion dictates... hence the Ipod craze. Me? I dont give a crap really, last pair of jean i
bought cost £4 from matalan
Anyway, other peoples arguments were way better put than mine, so I'll shut up now
David
Sera
http://www.motosera.com
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froggy
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| posted on 28/2/06 at 05:38 PM |
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you officially become an old fart when you get more questions right on ken bruce,s popmaster than the contestants do
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fesycresy
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| posted on 28/2/06 at 05:44 PM |
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Who the f*ck is Ken Bruce ?
By the way I always wipe my arse with Andrex. Call me a snob if you like. Brand loyal, thats me
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The sooner you fall behind, the more time you'll have to catch up.
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SALAD
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| posted on 28/2/06 at 05:51 PM |
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It's a very wide subject, but very simply put, it all boils down to perceptions
(I thought I was free of this subject, you know I'll be having dissertation nightmares now!)
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